Your right hand in business

The clarity
you've been looking for.

Opal connects the tools you already run your business on, learns what your numbers mean to you, and tells you how you're really doing — and what to do next — whenever you want to know.

Join our beta group3 spots left→

Connected in minutes. Confirmed with you. No credit card.

app.myopal.io · Pulse
Good morning, Sarah.
Sarah's Cleaning Co · Thursday, September 24
Revenue this month
$48.2k
On pace for your best September
Jobs completed
212
On track
Gross margin
34%
Above your 30% goal
Contracts renewing next month
2
Worth a look
This morning from Opal

A strong month so far. One thing to think about: the Harbor office contract renews in October and they haven't booked a walkthrough. Worth a call today?

Connects with the tools you already use
QuickBooksXeroStripeHubSpotZoho CRM Google SheetsBank & credit card accountsGoogle reviews+ many more
So what is Opal?

The right hand you haven't hired yet.

Opal sits on top of the tools you already use — your books, your CRM, your bank, your spreadsheets — and reads them the way a great operator would. Then it tells you what it sees, in plain words, whenever you ask.

A conversation, whenever you want one

Like talking to someone who's already read everything and only tells you what matters. No digging through tabs. No spreadsheets at 6am.

The finance lead you can't afford yet

Someone who knows your margins, your pipeline and your cash — and explains them in your language, not in accounting.

One question, answered anytime

Am I successful, and what do I need to do to get where I want to be? Every part of Opal exists to answer that.

The question behind every business
“Am I successful, and what do I need to do to get where I want to be?”

I spent twenty years answering that for other people's companies. Opal answers it for yours. — Morganne Rudd

app.myopal.io · Pulse
Good morning, Sarah.
Sarah's Cleaning Co · Thursday, September 24
Revenue this month
$48.2k
On pace for your best September
Jobs completed
212
On track
Gross margin
34%
Above your 30% goal
Contracts renewing next month
2
Worth a look
This morning from Opal

A strong month so far. One thing to think about: the Harbor office contract renews in October and they haven't booked a walkthrough. Worth a call today?

app.myopal.io · Deep Dive
Follow the money · this quarter
New leads184
Walkthroughs booked61 · 33%
Contracts won22 · 36%
Worth per client
$4,380
Cost to win one
$410
Margin on new work
31%
What Opal sees

Referrals close at twice the rate of your ads, and cost almost nothing. What would it take to ask every happy client for one?

app.myopal.io · Ask Opal
Can I afford to hire a twelfth crew in November?
Probably — if the Harbor office renews. Today your cash would cover about three months of a new crew's pay. Without Harbor, it's closer to five weeks. Want me to turn this into a goal and keep an eye on it?
New goal
Hire crew #12 by NovemberOpal will tell you when Harbor renews and when your cash buffer is there.
Scroll to follow the path ↓
Setup that listens

Opal learns your business before it tells you anything.

Most tools hand you a dashboard on day one and hope it's right. Opal asks first — so the numbers you see are numbers you'd sign your name to.

What Opal found about you

Commercial cleaning for offices and medical suites, serving north Dallas. Contracts are mostly monthly.

Looks rightEdit
What you count
JobsClientsCrews+ Your own
Which is your real revenue?
QuickBooks · service income$412,380 this year
Stripe · card payouts$398,110 this year
GuidedBalancedDirect

Gross margin is 34% — for every $100 you bill, $34 is left after paying crews and supplies.

Why Opal

Clarity in minutes.
Impact for a lifetime.

Everything you need — built by AI, customized to your business, running today. No engineers. No delays.

Up in minutes

Connect your tools and Opal gets to work. A short guided setup confirms what your numbers mean — no consultant, no long implementation.

No engineers required

Opal is built for operators, not developers. If you can log into a tool, you can run Opal. Everything configured through clicks, not code.

Built for your business

Opal learns your KPIs, your thresholds, your team. The AI tailors every insight to what actually matters to you — not generic benchmarks.

Powered by AI

Opal doesn't just display data — it understands it. Every trend, every anomaly analyzed in real time so every time you look, Opal tells you exactly what to do.

Simple by design. Flexible by AI.

Setting up Opal doesn't require a manual, a consultant, or a long implementation. The AI configures itself around your business — learning what you track, how you measure success, and what you actually care about. Ask it anything. Tell it to change. It adapts. As your businesses evolve, Opal evolves with them — showing you what's possible, surfacing opportunities you didn't know to look for, and meeting you exactly where you are.

The platform

Everything you need
to run from above.

One platform. Every business. Total clarity.

Pulse

Your business at a glance

Whenever you open Opal, it shows you what moved, what needs attention, and what to do next.

Opal Hub

One screen. Every business.

Your full portfolio, visible from one view. Switch contexts instantly or see everything at once.

Opal Connect

All your tools, one picture.

QuickBooks, Stripe, HubSpot, and more — all feeding upward into one clear view.

Opal Canvas

Your brand. Your platform.

White-label everything for clients, franchisees, or portfolio companies. Opal runs quietly underneath.

Coming soon

Meet your Opal Crew.
They work below so you stay above.

Four AI agents running Finance, Operations, Growth, and Client Success — around the clock, across every business.

Finance

P&L monitoring, cash flow, expense alerts. Every dollar accounted for.

Operations

Tasks, blockers, vendor commitments. Nothing falls through while you're looking at the big picture.

Growth

Pipeline health, lead tracking, revenue gaps. Always watching for the next opportunity.

Client Success

Churn signals, renewals, follow-ups. No relationship goes quiet without you knowing first.

Learn more about Opal Crew →
Plain and simple

What Opal isn't.

Not another dashboard to learn.

If you have to hunt for the answer, we haven't done our job.

Not a replacement for your tools — or your accountant.

Your data stays where it lives. Opal makes sense of it.

Not AI for the sake of AI.

It only tells you things it can back up with your own numbers.

Why “Opal”?

An opal changes color depending on how you look at it. Your business deserves the same: a view that fits you, moves with you, and never goes stale.

Read the story →
Who it's for

Built for the people actually running things.

One business

Sarah runs a commercial cleaning company.

Three kids, eleven crews, and no time for a course on prompting. She wants to make the soccer game without wondering what the business is doing while she's gone.

What Opal tells her

A strong month so far. The Harbor office contract renews in October and they haven't booked a walkthrough. Worth a call today?

Healthcare & wellness

A clinic owner who knows every patient by name.

But not which service actually makes money. Opal brings the books, the bookings and the reviews together, and explains it in her words.

What Opal tells her

Your massage add-ons earn the most per hour of anything you offer. Would it help to mention them at check-in?

Opal Canvas · white label

A firm that supports dozens of businesses.

Agencies, franchisors and advisors who want every business they serve to have the same clarity — under their own name, with Opal quietly underneath.

What Opal tells them

3 of your 24 businesses need attention this week. One has seen collections slow for the second month in a row.

Morganne Rudd, founder of Opal

Opal was built by an operator, not a developer. Read why Morganne built it →

Works with what you already use

Your tools, finally speaking together.

QuickBooksXeroStripeHubSpotZoho CRMGoogle SheetsBank & credit card accountsGoogle reviewsSlackGoogle AnalyticsCalendlyKlaviyoMailchimp+ many more

And many more — from marketing and ad platforms to scheduling and team tools. Don't see yours? Tell us what you use — we build what operators ask for.

Now in beta
Built with real operators, one business at a time.

We'd rather show you than tell you. Opal is in beta with a small group of business owners, and their feedback shapes what we build next.

Join our beta group
3 spots left
90 days free · use invite code OPAL2026 Or start a 14-day free trial Questions? Talk to Morganne
Portfolio view

Every business,
in one glance.

Stop switching between tabs, logging into separate tools, and chasing down numbers. Opal Hub gives you a single, live view of every business you run — revenue, operations, and alerts, all in one place.

  • —Real-time data across every connected business
  • —Business switcher — jump anywhere in one click
  • —Portfolio roll-up view with consolidated financials
  • —Custom KPI cards per business type
Portfolio — 6 businesses
Van Fleet Co
$12.4k
↑ 23% this week
Studio North
$8.1k
↑ 12% this week
Riviera Cafe
$6.2k
Needs attention
3 more businesses
All clear ✓

Your entire portfolio,
finally in view.

Start with one business. Scale to ten. Opal Hub grows with you.

Start for free

14-day free trial. No credit card.

How it works

Always current.
Ready when you are.

Opal keeps every connected tool, business metric and trend across your portfolio up to date. Whenever you check in, it's already pulled together into one clear picture — no noise, no guesswork.

  • —AI-generated insights, not just data dumps
  • —Anomalies and trends surfaced automatically
  • —Next best action recommendations for each business
  • —Customizable to your KPIs and thresholds
Saturday, March 28 · Pulse
Van Fleet Co — 8 bookings this week, up 23%. Revenue on track at $12,400.
Studio North — 4 new leads from yesterday's campaign. Pipeline healthy.
Riviera Cafe — Margin at 18.4%, below your 22% target. Food cost creeping for 3 weeks. Suggested action: review supplier pricing today.
3 other businesses clear this morning. Your Crew checked in overnight.

Your clearest view
starts today.

Connect your tools and see your first Pulse within minutes.

Start for free

14-day free trial. No credit card.

The Crew

Four agents.
Every function covered.

Each Opal Crew agent is specialized for one domain — and they work together to give you the complete picture whenever you look.

Finance Crew

Monitors P&L, flags cash flow risks, tracks expense anomalies, and keeps your books reconciled — every business, all the time.

Operations Crew

Tracks open tasks, flags overdue commitments, monitors vendor SLAs, and surfaces operational blockers before they become problems.

Growth Crew

Monitors pipeline health, tracks lead velocity, flags revenue gaps, and identifies the highest-leverage growth opportunities across your portfolio.

Client Success Crew

Watches churn signals, tracks renewal timelines, flags disengaged accounts, and makes sure no client relationship goes quiet without you knowing.

Join the waitlist — be first to access Opal Crew →

A full team.
Without the overhead.

Opal Crew is coming. Join the waitlist and be among the first operators to run with a full AI team.

Join the waitlist
Integrations

Works with everything
you already rely on.

Connect in seconds. Opal uses OAuth and API connections — no manual exports, no CSV uploads, no data entry.

QuickBooks
Stripe
HubSpot
Google Sheets
Calendly
Xero
Zoho CRM
Bank & credit cards
Google reviews
Slack
Google Analytics
Klaviyo
Mailchimp
+ many more — tell us what you use

All your tools.
Finally speaking together.

Connect your first tool in under 60 seconds.

Start connecting

14-day free trial. No credit card.

White-label

Your platform.
Zero code required.

Upload your logo, set your brand colors, configure your domain, and give it a name your clients will trust. The entire Opal platform becomes yours — no engineering, no development timeline.

  • —Custom domain (e.g. platform.yourbrand.com)
  • —Your logo, colors, and product name
  • —Multi-tenant client management
  • —Opal never appears — not in the UI, not in emails
  • —Ideal for agencies, franchisors, and holding companies
Y
YOUR BRAND

Your clients see your brand.
Powered by Opal — invisibly.

Your clients.
Your platform.

Opal Canvas is available on the Enterprise plan. Talk to us about getting set up.

Talk to us
QuickBooks
Stripe
HubSpot
Google Sheets
Calendly
Xero
Zoho CRM
Bank & credit cards
Google reviews
Slack
Google Analytics
Klaviyo
Mailchimp
+ many more — tell us what you use

Your tools.
Finally one picture.

Connect your first integration in under 60 seconds.

Start connecting

14-day free trial. No credit card.

Operator
$79
/ month · up to 3 businesses
Everything you need to get clear on your first businesses.
  • Up to 3 business entities
  • Pulse — your business at a glance
  • 10 integrations
  • AI insights on every metric
  • Unlimited team members
  • Role-based access
Get started
Studio
$249
/ month · up to 10 businesses
For operators managing a growing portfolio who need the full view.
  • Up to 10 business entities
  • Everything in Operator
  • Unlimited integrations
  • Portfolio roll-up view
  • White-label (Opal Canvas)
  • Priority support
Get started
Enterprise
Custom
for franchises, agencies & portfolios
For organizations managing dozens of entities or licensing Opal to clients.
  • Unlimited business entities
  • Full white-label + custom domain
  • Opal Crew early access
  • Dedicated success manager
  • Custom integrations & SLA
Talk to us
Opal Crew add-on
Add AI agents to any plan. Finance, Operations, Growth, and Client Success — running 24/7 across every business.
$49
per business / month
Join waitlist →
Common questions

Everything you need
to decide.

Can I switch plans?
Yes, anytime. Upgrade or downgrade as your business changes. Billing adjusts immediately.
What counts as a business entity?
Any separate operation with its own data, team, or financials — a restaurant, a van fleet, a consulting practice.
Is there a free trial?
Yes — 14 days free on any plan. No credit card required to start.
What about white-labeling?
Opal Canvas is included in Studio and Enterprise. For custom domain setup, talk to our team.

Start free.
Scale as you grow.

14-day trial, no credit card. Cancel anytime.

Start for freeTalk to sales
Morganne Rudd, founder of Opal
Morganne Rudd
Founder · Opal Technologies
Born and raised in Utah. Now in Orange County, California, where I spent two decades in healthcare software operations before building Opal.
Strategic operator
Twenty years turning messy operations into something you can actually measure and steer.
Bold visionary
The status quo is usually just the thing nobody has questioned yet.
Conscious capitalism
Business can be a force for good. Growth and doing right by people were never a trade‑off.
About our creator

Why I built this.

“The day I decided to leave my nine‑to‑five behind, my life changed.”

I spent twenty years helping other people's companies grow, learning in detail how to tell whether a business was actually working and then helping them to fix it. Somewhere in there I got restless. I wanted to build something of my own, run it the way I actually believe business should be run, and be useful to the people around me.

For a long time I thought I was the one missing something. Eventually I worked out it was the other way around.

So what is Opal?

While I was hunting for my own answer — starting businesses, chasing ideas, trying to work out what I wanted — I kept hitting the same wall. There was nothing out there, accessible to everyone, that could answer the question I'd spent my whole career answering for other people:

Am I successful, and what do I need to do to get where I want to be?

Nobody had built that for the rest of us. So I did.

Opal connects the tools you already run your business on, learns what your numbers mean to you, and tells you in plain words how you're really doing and what to do next — whenever you want to know. It isn't a dashboard to decode or a report that shows up once a month. It's a right hand, there when you need it.

Why it's called Opal

An opal is a natural gem unlike any other. Turn it in the light and the colors change. It's the same stone, but what you see depends on how you look at it.

That's what I wanted Opal to be: flexible, not fixed. Natural, not forced. It shows each person what they need to see, and it moves as your business moves. Never stuck. Never stale.

Built on the same proven strategy the largest companies rely on. Made simple enough for the smallest of us, still figuring it out.

On AI

AI is a buzzword. It's a tactic. Everyone is shouting “look at us, we have AI.” But how many are solving your problems instead of handing you new ones?

This was never about replacing anybody. It's about unlocking Sarah in Texas, who runs a commercial cleaning company and has no time to take a course on prompting or pay for a tool she doesn't know what to ask. Sarah wants to build something that lasts for her three kids, and still make the soccer games, the dance recitals and prom, without wondering what her business is doing while she's gone.

That's a lofty goal. But somebody had to start. So why not me. Why not Opal.
Opal is your right hand in business. It tells you what you need to know, when you need to know it, then helps you go and do something about it.
Morganne Rudd · Opal Technologies · myopal.io
Our story

The problem we
refused to accept.

Every operator we knew was doing the same thing every morning: logging into five different tools, pulling data into a spreadsheet, trying to piece together a picture of what was happening across their businesses.

It was slow, it was manual, and it was the worst possible use of an operator's most valuable time. The tools were there. The data was there. What was missing was the single clear view that made sense of all of it.

Opal is that view. Built once, for every business type, at every scale.

Operator reviewing business dashboard
Built because every operator
deserves this view.
All businesses supported
It's not about the business — it's about your insights. If you run it, Opal illuminates it.
Native integrations
Live at launch with dozens more on the roadmap — no middleware required.
One morning view
Everything you need across every business — before your first coffee.
Zero engineers needed
Setup is clicks, not code. Any operator can be live in minutes.